Barcelona is renown for its futuristic designs and ultra-modern art scene. Needless to say, this innovative spirit dominates their food culture as well.
While I wandered down the city streets on a quiet evening, I spotted a father and daughter purchasing medicine from a boutique pharmacy. Eye-catching bottles of pills lined the recess lit, stark white walls. Upon a double take, I realized that the colourful pills were actually candies!
With a smirk and chuckle, I thought, “why, getting kids to play grow-up by selling candy packaged as drugs is a novel idea”.
Back home, as I reviewed my photos, I recall my wide-eyed outlook, eager to breathe in every ounce of the foreign culture. Stepping back, I see how this shop would be provocative in more conservative cities.
I personally enjoy the cute design and effective branding but parents may disagree. We’ve seen children “smoke” Popeye cigarettes and pretend to snort lines from pixie sticks but what about pill popping?
My question is: would you take your kids to Happy Pills?
Happy Pills has 4 locations in Barcelona. Their window displays other locations but I could not find them on Google.
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